A bake sell held by a group called the Young Democrats club at Jordan High School in Sandy, Utah, caused quite the commotion amongst the rest of their peers. Advocator Kari Schott and three other female students were selling identical chocolate chip cookies; one cookie selling for 77 cents, and one cookie selling for a dollar. The difference in price depended on the sex of the buyer, and if the buyer was a boy, they paid the latter. It was no surprise that there was a lot of immediate negative reactions from the students, especially those who were male. Minds were changed however, once Schott justified her reasoning for this seemingly unjust bake sale. The girls explained that in America, every time a man makes a dollar, a woman makes no more than 77 cents. The bake sale was not an agreement to this inequality, but a way to raise awareness to the youth of America. The gender pay gap within America and all over the world is a huge problem that women face when entering the workforce. Even with the evolution of gender equality over time, there remains a huge issue with the undervaluing of women’s work and segregation in the labour market. There were many different opinions about Schotts take on gender inequality in the US, from both male and female students. One specific point of view from a Jordan High School student Jake Knaphus was highly negative and rather shocking. Knaphus, at seeing what the girls were doing, stated “I believe in what they’re doing. I believe in their standing for a cause, but I just don’t believe the statistics they’re using are correct. I would love to have a debate with them, about what they believe in. But the fact that they tell me to go away is kind of disheartening.” If this was in fact true that the girls were turning him away without proper reasoning and discussion, then it is a problem on their part, since in order to raise this type of awareness to female empowerment, the thought process must be justified to those who do not agree or understand. However, the fact that this male student feels a constitutional right to so strongly question these girls and disregard their statistics seems to be a result of some kind of social and gender construction. This attitude of assuming the women are wrong or hiding something within their campaign could be a result of the kind of conditioning that this generation has grown up in. One in which this gender inequality exists but is generally overlooked and forgotten.
This news casting from Good 4 Utah helped further the awareness that Schott was hoping to create, however it left out a lot of details surrounding the campaign that would have helped readers and viewers to form more of an educated opinion on the matter. For example, when Jake Knaphus talks about the use of incorrect statistics. The news broadcaster never discloses whether or not he is speaking about the difference in the dollar to 77 cents ratio or if there are other statistics that the girls are using to strengthen their argument. In the video clip, Kari and her friends are handing out brochures to the students. It would greatly help to further promote their cause to viewers if there was any disclosure as to what these brochures entailed. Also, although it is true that gender pay inequality is a great problem for women in the American workforce, the hardships and inequalities faced by women facing different simultaneous oppressions is never discussed. More specifically when watching this clip, I began to wonder about the intersections faced by black women, transgender women, and women within the LGBTQ community in regards to pay inequality. The pay gap is an even more prominent issue for women facing multiple intersectionalities. In order to strengthen their argument and take a more realistic approach to their awareness campaign, Schott and the rest of the club would benefit from being more inclusive of other victims of this gender pay gap within the US.